Respecting Your Privacy
What is personal information?
Personal information is any information about an identifiable person other than the name, title or business address or telephone number of an employee of an organization.
How does the Superior website collect personal information from you?
We collect personal information from you only for the purposes that we identify to you when we collect it. We do not require personal information for you to obtain access to our website or to view the content on it.
For those few occasions where your personally identifiable information is necessary (for example, when you contact us with a question), you will know because the purpose for which we are requesting it will be identified to you. At those times, we may collect, for example, your name, street address, telephone number, fax number, e-mail address and postal code. We will only collect information that you provide to us and we will not collect more information than is necessary for the identified purpose.
Does Superior collect or use information collected from you with technology?
Like all websites on the Internet, the computer that hosts the Superior website automatically collects some information about your visit, so it may not be readily apparent to you that it is being collected. For instance, when you visit our website, the IP address of your computer is collected and, most often, this IP address is associated with the place from which you connect to the Internet, such as your Internet Service Provider (ISP) or your company’s network computer. This information cannot necessarily identify you or your personal address. This access data is useful for calculating usage information such as how many different visitors have accessed our website or which web pages are most popular.
How does Superior use the personal information it collects from you?
The decision to provide personal information to Superior is up to you, our visitor. We will only use information you provide to let us (1) administer certain programs that we identified to you at the time you provided your information, and (2) for statistical analyses, in a form where the information is no longer identifiable with you. We collect personally identifiable information to respond to your questions or comments or to your request for information about our products or our company. We may ask for an e-mail address if you would like further information or updates from us in the future. Only those who request it will receive follow-up e-mail or other communications from us. In that case, we may also offer an “opt-out” option to terminate any further communications.
To whom will Superior provide your personal information?
Personal information is used solely by us or service providers working on our behalf. We will not disclose your information to any outside party, other than as follows:
- The service providers working on behalf of Superior and with whom we have a contractual agreement that requires them to adhere to Superior privacy standards, enabling these parties to: (i) perform functions such as data processing, database services or information technology support; and (ii) provide insurance for product liability claims on behalf of Superior; and
- To comply with any legal actions such as a court order or to protect the safety and security of guests and the Superior website.
Links and Disclaimer of Linked Sites
What type of security does Superior provide?
The security of all personal information collected through the Superior website is of utmost concern to us. We have taken technical, contractual, administrative and physical security steps to protect the personal information collected from you on the Superior website with a level of security appropriate to the sensitivity of the personal information collected. Our security measures are periodically reviewed.
If you need further assistance, please contact Superior by submitting your inquiry by email.